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Rich finds African Firm "ready."
Massive mining company interested in coal-to-fuel project in Pennsylvania

The Pottsville (PA.) Republican & Evening Herald
September 29, 1998

     When John W. Rich Jr. accompanied a state delegation to South Africa earlier this month, the most he hoped for was to establish communications with industries there. What he got was a visit to Sasol Technology Ltd. - a coal gasification/liquefaction "Disney World"- where he piqued the interest of executives. Rich, president of Reading Anthracite Co., Pottsville, and Waste Management Processors Inc., Gilberton, and the delegation had approached Sasol executives to learn more about the possibility of bringing the efficient, clean process of coal conversion to Pennsylvania.
     Three days after the initial meeting, Sasol executives sought out Rich and the delegation for further talks. It seems they were interested in two more ventures: possible usage of bituminous coal fields in western Pennsylvania and testing of a new technology in explosives that enables the demolition of more rock with half the explosive charge. "They are willing, ready and able to do business with Pennsylvania," Rich said of the Sasol executives. "And they have a great deal of mining expertise, not just in coal, but in gold, platinum and palladium."
     With 8000 visitors coming from as far away as China to tour Sasol's site and tap it's resources, the Pennsylvania delegates would have been happy to begin a dialogue. Instead, Sasol has actively pursued the group with the intent of investing in Pennsylvania. "Suddenly, the roles were reversed," Rich said. "I think we really impressed them. We showed them how forward-thinking the governor is and it gave us credibility as developers."When the new millennium dawns, Rich hopes to begin construction on a gasification/liquefaction plant of his own, just west of the Gilberton Waste Management site. "That gives us 15 more months to finish the financing and have everything in place."
     The project would create 1,000 construction jobs, then 150 permanent jobs that, Rich said would pay an average $18 per hour. "We want the jobs and the dollars here," he said. "We have to stop shipping our dollars overseas." Rich said Sasol's facility is massive. It sits on a 7.2 square mile parcel and processes 40 million tons of coal a year brought from an underground mine that has 2,600 men working in it. It took 26,000 men five years to build the plant. Today, miners ride to their jobs in a two-level elevator able to accommodate 550 men at a time. Once mined, coal travels through the massive complex on a 12-mile long conveyor.
     Twenty-five percent of that coal is used to make South Africa's electricity, Rich said."Sasol produces 30 percent of the country's transportation fuels," Rich said. The facility is so important to the country's energy reserves that during the height of apartheid, according to Rich, it sustained three missile attacks from anti-government forces. Even now, a strategically placed game reserve forms a protective barrier. "If you want to attack the place, you have to go through the lions first," Rich said.
     Sasol Technology is the world's sole proprietor of the technology that turns coal into fuel. Rich and 25 other Pennsylvania employers, as well as four of Gov. Ridge's cabinet members, first toured Sasol's plant early in the delegations eight-day trade mission from Sept. 12-19.Domestically, members of the delegation have begun talks with Texaco, which would provide the gasifier for the coal processing, according to Rich.
     Few people know you can take a lump of coal and turn it into a pint of liquid," he said. "But in South Africa, it's as common as Yuengling beer."

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